Joseph (Joe) Pascal Vaccaro, age 89, longtime resident of Auburndale and currently of Green Harbor, passed away on August 13, 2024, after a period of declining health. He was the loving father of Paul and wife Susan, Anne Sweeney and late husband William, Theresa Roades and husband Bradley, and Rose Doherty and husband William. Devoted grandfather of Margarite and Samantha Vaccaro, Jenna and Cole Sweeney, Justine, Jake, and Ella Roades, and William, Erin, and Evan Doherty. He is also survived by his sister, Phyllis Jordan, brothers-in-law Lewis Jordan and Charles Murphy, and sisters-in-law Kathy Cedrone Vaccaro and Janice Vaccaro.  He is predeceased by his wife of 58 years, Patricia (Murphy), and brothers John and James.  He was the uncle to many nieces and nephews, and Godchildren.

Joe received his bachelor's degree from the School of Management at Boston College in 1957 and would later earn both his MBA and Juris Doctor degrees from Suffolk University.  After college, he served in the United States Army for two years before establishing himself as a restaurant entrepreneur/executive as the owner of Vaccaro's Iron Rail in Waltham.  In 1966, he transitioned into academia as an instructor at Burdett College.  Five years later he joined the marketing faculty at Suffolk, where he would go on to teach for three decades, authoring six textbooks and over 50 articles for scholarly publications that spanned the marketing, management and advertising disciplines.  Educating thousands of students, he was widely popular for his classroom approach that combined old school values with modern day wisdom.  Under his leadership, the school's Advertising Club competed in the College World Series of Advertising, earning awards in 22 of 25 years of regional campaign competitions while advancing to the national finals three times.

His career was further highlighted by being named a past recipient of the American Marketing Association's prestigious Hugh G. Wales Award as national Faculty Advisor of the Year and inclusion into selection of such biographical editions as Outstanding Young Men in America, Who's Who in American Education, Who's Who in Advertising, Community Leaders of America, Notable Americans, and Outstanding Scholars of the 20th Century.  Upon his retirement in 2001 he was bestowed the title of Professor Emeritus of Marketing at Suffolk.

Along with his wife, together they formed the dynamic duo of "Sip and Chat with Joe and Pat," where they were long known for their summers of entertaining at their Green Harbor home.  A lifetime Red Sox fan and avid follower of all the Boston sports teams, he was also devoted to his Catholic faith, was well-versed on politics and current events, had a love for ice cream and a fondness for sitting at the beach amongst his close circle of friends, and as of his passing was one of the longest living daily subscribers and readers of the Boston Globe.  Above all, he shared a true love for family.  In being the oldest sibling of four, the father of four and grandfather of ten, he took great pride in and embraced his elder statesman's role as patriarch of the Vaccaro family in his later years.

Visiting hours will be held from 5:30 p.m. to 8:30 p.m. on Sunday, August 18, 2024, at the MacDonald Funeral Home in Marshfield. The Funeral Mass will be celebrated at 11:00 a.m. on Monday, August 19, 2024, at Our Lady of the Assumption Church, 40 Canal Street, in Marshfield. Burial will be in the Calvary Cemetery in Waltham.

In lieu of flowers, memorial donations can be made to Veteran's Association of America, Inc., by mail to P.O. Box 309, Audubon Station, New York, NY 10032-0309, and online at https://www.vetsaa.org/

For online guest book, driving directions and other helpful information please visit the website macdonaldfuneralhome.com